Carters/OshKosh eCommerce Digital Content & U|X Director in Atlanta, Georgia

eCommerce Digital Content & U|X Director

Atlanta, GA

  • Date Updated:March 05, 2018Job Level:Management
  • Job Type:Full-Time/RegularYears of Experience:7 - 10 Years
  • Travel:Not SpecifiedLevel of Education:BA/BS
  • Position ID:85329-261685
Job Description

Carter's, Inc. is the largest branded marketer in North America of apparel exclusively for babies and young children. The Company owns the Carter's and OshKosh B'gosh brands, two of the most recognized brands in the marketplace. These brands are sold in leading department stores, national chains, and specialty retailers domestically and internationally. They are also sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico and online at , , and . The Company's Just One You and Genuine Kids brands are available at Target, its Child of Mine brand is available at Walmart, and its Simple Joys brand is available on Amazon. The Company also owns Skip Hop , a global lifestyle brand for families with young children. Carter's is headquartered in Atlanta, Georgia. Additional information may be found at .

Build and lead a standardized, modern UX | UI practice at Carters: 45%

- Serve as the voice of the customer in all forums

- Develop the user experience and content management strategy for eCommerce ensuring consistency and high quality across all digital commerce and media platforms

- Partner with marketing and creative to develop and execute the personalization and user experience strategies for eCommerce

- Leverage a strong visual design background to enhance the customer experience and driving sales

- Ensure that implementation of creative assets and marketing remains cutting edge and steps ahead of our competition in both UI/UX interactive experiences

- Ensure all digital platforms adhere to brand design and U|X standards

- Coordinate and drive consensus across brands and functions to drive U|X excellence

- Remain current on emerging UX & UI trends and best practices.

Develop and lead the digital content management practice for eCommerce; inclusive of day-to-day activities as well as growth initiatives: 30%

- Responsible for gathering, understanding, and translating business requirements into digital experiences across multiple digital platforms including web, mobile, tablet, kiosk and social

- Lead the creation of content bundles within well-defined templates (using e-Spirit CMS). Determine how to apply them to our campaigns and segments to drive traffic and sales

- Establish and hold the team accountable to an optimal set of guidelines, templates, and business rules for the execution of content across all digital commerce platforms

- Identify opportunities to repurpose existing marketing assets into other forms of content; updating and modifying as needed

- Prioritize business requests with capacity; drive process efficiencies. Develop and implement best-in-class processes and resource utilization strategies

Aggressively pursue, identify, recommend, and implement U|X enhancements supporting eCommerce growth to full potential: 25%

- Develop and enhance our ability to elicit and act quickly upon customer feedback. Lead regular user insight testing

- Develop standardized operating procedures for regular site monitoring and maintenance as it relates to the user experience. Identify friction points and partner cross-functionally to review alternatives and implement improvements

- Continuously test and measure the effectiveness of site assets, content, and layouts. Create a process to continuously provide updates to channel partners on U|X opportunities

Experience and Skills

- Customer obsessed; with a passion for digital commerce and an eye for design detail

- Strategic thinker with the ability and inclination to be hands on, as needed

- Ability to lead courageously - not afraid to speak frankly, offer new ideas, take calculated risks, and support positive change

- Industry expert in leading visual and UX presentation and practices for apparel eCommerce

- Creative and customer focused; ability to develop practical yet innovative solutions

- Deep knowledge and experience in areas of responsive design and ecommerce

- Team player, first and foremost, with positive attitude and high level of initiative

- Strong interpersonal and problem solving skills necessary to interface with all levels of the organization

- Ability to communicate complex ideas in both technical and user-friendly language to all levels and departments within the organization

- Ability to effectively prioritize and execute tasks in a high pressure environment

- Strong consensus builder who can eliminate barriers to achieving goals by way of influence and relationship building

- Degree in Graphic Design, Web Design, Human Computer Interaction or related field

- Demonstrated ability to balance brand creative with site features and functionality

- 5+ years of experience leading senior level teams in the interactive space or other relevant areas experience in a web-based corporation, interactive agency, or online retailer

- Experience successfully leading a content management practice

- Strong knowledge of web technologies and how to design for them; HTML, HTML 5, CSS, JavaScript, Flash, plus traditional desktop and mobile

- Excellent verbal, written, presentation and problem-solving skills.

- Proven experience transforming an end to end digital customer experience

- Proven experience using data and customer insights to influence cross functional business decisions

Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.

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